A new era of automation

Why We Built Pinkfish

In our previous roles, we were the ones buying automation platforms. We spent millions on iPaaS and RPA tools that promised simplicity but delivered complexity, high costs, and fragile workflows that couldn’t scale.

Everywhere we looked, it was the same story. Hundreds of processes were waiting to be automated, but progress was slow, expensive, and dependent on specialists.

Then LLMs changed everything. That’s why we built Pinkfish, an AI Orchestration Platform that creates AI workflows and agents smart enough to understand systems and data so enterprises can finally automate at scale. It’s automation reimagined for the AI era: simple, powerful, and truly self-service.We are initially focusing on automating back-office operations. Finance, HR, IT, Procurement, and Operations teams can now hand off repetitive work to AI Agents that scale effortlessly with the business.

If your company spends over $400K a year on RPA or iPaaS, let’s talk. We will cut your costs and deliver 10x the value.